Online video marketing leads generation is a term that many will be searching for in the not so distant future to find out more information about it. The truth is the internet is changing, content is changing, interaction is changing and it will continue to advance for generations to come. A couple of years ago people bought leads now they can generate new leads themselves using advertising and other forms of marketing. Video marketing is no different.
So how does it work?
Well the truth is video will sort out the opportunity seekers and the business builders. The business builders will attract the opportunity seekers because of video but then they never really understand that they cannot get the same results. They will try to imitate people on video that attracted them and other crazy stuff.
It all boils down to you being yourself and having something of value to offer. It’s that simple, what do you know that can help others by being yourself at the same time? The content is the most important part, there is no point in me creating a blueprint for you showing you how to act on camera as I don’t know your personality. Whatever your personality is you will relate to a certain segment of people who are similar to you and have the same values system.
The system that I use for online video marketing leads generation is simply this. I create a short 1-4 minute video and use it to direct traffic. I will go through in more detail about the content of the video in the remainder of this article.
Tip 1 Online Video Marketing Leads Generation System Breakdown
I have a video intro which is where I introduce myself and tell people what this video is about. If I didn’t do this then people who sat through 4 minutes of my video expecting something that was never going to be said would be slightly annoyed and probably leave a bad rating on my video. Who wants that?
Tell the viewer what you are going to tell them. Then tell them a bit more about what you know and finally just review what you told them and have a call to action. The call to action is where you tell them what to do next, if not they will just go elsewhere. This method of online video marketing leads generation really is as simple as I have just explained.
Tip 2 Planning Your Videos
Make sure you have your video planned out about what you are going to say. Just have a few bullet points and keep them in mind. The most useful videos are those that solve a problem. People search videos to solve a problem they are having.
So decide what problems need answering for your videos. This is probably the most important part of your online video marketing leads generation system as this will be what grabs the viewers attention.
Tip 3 Where to Find Content to Create Your Videos About
Marketers get stuck on this a lot what I do is ask myself what do people ask you about the most? Check out forums for people’s problems, go to Amazon and look at book and product reviews to see if there were comments from people who wanted to know something.
Make your videos based on this. Also you can do some keyword research and find out what people are searching for or have a look at Google trends to see what topics are increasing in views. These are all important parts of creating your overall online video marketing system which you can duplicate for every video that you create.
Tip 4 Your Call To Action
Have a link in your video description which goes to a capture page,blog, Facebook page basically somewhere they can enter information for you to contact them directly or by email using an auto responder.. Also include your link in your video at the start or the end of the video, even do both. Why spend about 30 minutes recording a video, editing the video, uploading the video and optimizing the video with no call to action?
Your time is valuable so make sure you get people to do what you want them to do. Drive all your video traffic to that specific page and get people to enter their details for even more information that you can give them. When you have these subscribers on your email list then you need to keep feeding them more information, build trust, rapport and the rest will take care of itself.
What I have just described is exactly how my own online video marketing leads generation system is set up and is something that I like to teach to people as it is invaluable for their business no mater what niche they are in. You don’t need to go out and spend money on someone else’s system just create your own and start branding your business using your own online video marketing leads generation system, have a fantastic day.
Johnny Walker is the creator of ” Create your first video by lunchtime today without being on camera or without any equipment” and also “Video CEO”. Today you can get access to his FREE video marketing training which includes a 51 page video marketing quick start guide, YouTube video SEO and keyword research crash course and also editable video marketing templates to create multiple videos easily. To get access to all of this now, simply go to this FREE registration page for online video marketing tips [http://videomarketingmastersuite.com].
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